Interactive games

  • Courtney Owen
  • Rob Chan
  • Hugh Gaukroger

Market definition

Consumer revenue including PC (physical and digital), console (physical and digital), online (e.g. massively multiplayer online (MMO/social games)) and mobile (e.g. games played on a mobile device such as a smartphone or tablet). Handheld console games expenditure is included in the console category.

Video game advertising revenue is also covered and comprises B2B revenue from brands built into games e.g. via product placement. It excludes advertising delivered dynamically via the internet.

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Australian total market:

  • Five year historical revenues
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For 12 E&M segments


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Australia at a glance:

  • Five year historical advertising revenues
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  • Five year historical consumer revenues
  • Five year forecast consumer revenues

For 12 E&M segments


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