Australian entertainment and media – at a glance
Review of 2016
Total Australian entertainment and media spending grew by 3.8 percent in 2016, compared to a growth of 4.4 percent globally and 6.6 percent in Asia-Pacific.
Consumer spending continued to grow in 2016, with growth of 1.7 percent on 2015, in large part due to good performances by interactive games and subscription television.
The advertising market continued to grow in 2016, growing by 7.2 percent on 2015. However, these revenues are spread over many players and channels. Internet advertising again experienced the most growth, increasing by a healthy 22.4 percent while out-of-home grew by 10.6 percent from continued growth in digital out-of-home revenue.